Brett Shaw from SCV Bespoke reckons there’s still a place for cold data in sales and marketing, you just have to know where to look for it.
Let’s imagine you’re selling a product or service to a specific group of people. To sell your products/service, you’ll need to get in front of key decision-makers within businesses that might be interested in purchasing it. You’ll need an audience who will listen to you as you tell your story. Where can you meet these individuals?
To execute a successful outbound sales and marketing campaign, you must first devise a method for reaching out to the key consumers for the product or service you provide. Even knowing this inside and out, you’ll need to know how and where to reach them.
Fortunately, if you have a genuine business proposal that you believe would benefit them, you can contact someone without requiring an ‘opt-in’ in B2B sales. However, if someone asks you not to contact them again or opts out of your messages, you must respect their choice and avoid contacting them.
Then you’ll need high-quality data. This might be a difficult process, and if you’re not careful, you may waste a lot of time and money only to discover that the data you acquired is incorrect or out-of-date. There are many different data sources on the market who provide inaccurate or outdated contact information, eager to sell it to you.
When you have adequate data, you may begin your outbound sales campaign by creating a campaign.
How do you pick a trustworthy data source? To begin with, think about your industry. For example, the legal sector is unique and distinct from other industries. You might have a product or service that lawyers would find useful but that certain law firms may not be able to use.
Finally, if the information supplier you’re looking at allows for a free trial or a method of sampling the data before purchasing a large quantity, it would be quite useful. It’s doubtful that they have excellent data if you can’t find an example of it.
Take a look at the data they’re giving you. If you’re purchasing data, you’d want to believe it was accurate and up to date. It would not be unreasonable to expect full accuracy or at the very least near-perfection.
Last but not least, if you buy data in small portions, it might be useful. If you’re going to have your salespeople dial through them one by one, there may be no sense in buying 20,000 contacts on your desk and then having to keep it clean.
We are not simply a data supplier; we have knowledge in the legal field and with outbound sales and marketing campaigns, so we may assist you not only get correct and up to date information, but also help you make the most of it and reach your key target audience.